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About Us
 Corporate Profile
Alliance Financial Group is a dynamic, integrated financial services group offering end-to-end financial solutions through its Consumer and Business Banking, Investment Banking, and stockbroking businesses that are suited for its customers at every stage of their life. The Group has more than five decades of proud history in contributing to the development and growth of the consumer and business communities in Malaysia.

The Group’s principal subsidiaries are Alliance Bank Malaysia Berhad ("Alliance Bank"), Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad. It provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels which include retail branches, Privilege Banking Centres, Islamic Banking Centres, SME Business Centres, Investment Bank branches, direct marketing offices and unit trust agent offices located nationwide, as well as mobile and Internet banking.

The Group aspires to be Malaysia’s premier integrated financial services group delivering the best customer service experience and creating long-term shareholder value.

Awards & Recognition

Alliance Financial Group continues to be acknowledged by its peers for outstanding contribution, as well as creative and innovative financial solutions, to the Malaysian community.

In terms of brand value, the Group’s principal subsidiary, Alliance Bank was ranked 23rd among the top 30 of Malaysia's Most Valuable Brands organised by the Association of Accredited Advertising Agents in collaboration with Interbrand, one of the world’s largest brand consultancies.

Click each year tab to view the awards we won for that particular year.

  • “Best Graduate Employment Scheme – Retail Banking” at the Retail Banker International Asia Trailblazer Awards 2017
  • “Excellence in Business Model Innovation” (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2017
  • “Best Management Trainee/Graduate Programme” (Finalist) at the Graduate Recruitment Awards 2016
  • “Excellence in Graduate Recruitment & Development” (Silver) at the HR Excellence Awards 2016
  • “Best Graduate Recruitment Programme” (Bronze) at the Human Resources Asia Recruitment Awards 2016
  • “Graduate Employment Programme of the Year – Malaysia” at the Asia Banking & Finance Retail Banking Awards 2016
  • “Best Graduate Employment Scheme – Retail Banking” at the Retail Banker International Asia Trailblazer Awards 2016
  • “Excellence in SME Banking” (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2016
  • “Best Bancassurance Product” (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2016
  • “Sahabat Negara SME” by the SMI Association of Malaysia at the 14th SME Recognition Award 2015
  • “Best Management Trainee/Graduate Programme” (Finalist) at the Grad Malaysia Recruitment Award 2015
  • “Best Internship Experience” at the Grad Malaysia Graduate Recruitment Award 2015
  • “Excellence in Graduate Development” (Silver) at the Human Resources Excellence Awards 2015
  • “Best Graduate Recruitment Programme” (Bronze) at the Human Resources Asia Recruitment Awards 2015
  • “Best Tech Implementation – Back Office” (Highly Commended) at the Retail Banker International Customer Experience in Financial Services Awards 2015
  • “Best SME Bank of the Year – Malaysia” at the Asian Banking & Finance Retail Banking Awards 2015
  • “Excellence in SME Banking” at the Retail Banker International Asia Trailblazer Awards 2015
  • “Best Graduate Programme” at the Retail Banker International Asia Trailblazer Awards 2015
  • “Best Community Outreach Programme” (Highly Commended) at the Retail Banker International Asia Trailblazer Awards 2015
  • “Best SME Bank” in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2015
  • “Best Retail Banking Brand Initiative” in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2015
  • “Sahabat Negara SME” by the SMI Association of Malaysia
  • “Malaysia’s 100 Leading Graduate Employers 2014 (29th Place)” by gradmalaysia.com
  • “Excellence in Brand Strategy” (Gold) for Alliance BizSmart Academy at the Marketing Excellence Awards 2014
  • “Excellence in Marketing Innovation” (Finalist) for Alliance BizSmart Academy at the Marketing Excellence Awards 2014
  • “Best Use of Integrated Media Campaign” Award (Bronze) for Alliance BizSmart Academy at the Loyalty & Engagement Awards 2014
  • “Best Business Card Programme, Asia” at the Cards & Electronic Payment International (CEPI) Asia Trailblazer Summit Awards 2014
  • “Credit Card Product of the Year” (Highly Commended) at the Cards & Electronic Payment International (CEPI) Asia Trailblazer Summit Awards 2014
  • “Online Banking Initiative of the Year-Malaysia” at the Asian Banking & Finance Retail Banking Awards 2014 by Asian Banking & Finance
  • “Service Excellence in SME Banking” at the Retail Banker International Asia Trailblazer Awards 2014
  • “Best Self Service Banking Project” at the 8th Asian Banker Technology Implementation Awards by The Asian Banker
  • “Best SME Bank Malaysia 2014” by Global Financial Market Review
  • “Asia’s Most Customer Friendly Bank” at the Financial Insights Innovation Awards 2014 by IDC Financial Insights
  • “Asia’s Best Online Banking” at the Financial Insights Innovation Awards 2014 by IDC Financial Insights
  • “Highest Payment Volume Growth” for Visa Platinum Card at the Visa Malaysia Bank Awards 2013
  • “Malaysia’s 100 Leading Graduate Employers 2013 (78th Place)” by gradmalaysia.com
  • “Sahabat Negara SME” by the SMI Association of Malaysia
  • “Best SME Bank Malaysia 2013” by Global Banking & Finance Review
  • “Best SME Bank” in Asia Pacific, Gulf region & Africa at The Asian Banker Excellence in Retail Financial Services International Awards 2013
  • “Service Excellence in SME Banking” at the Banking & Payments Asia Trailblazer Awards 2013
  • “Service Provider Excellence in Virtualisation” at the Banking & Payments Asia Trailblazer Awards 2013
  • “Excellence in Consumer Insights/Market Research/Data-Driven Marketing” (Gold) for Alliance OneBank Rewards at the Marketing Excellence Awards 2013
  • Excellence in CRM & Loyalty Marketing” (Silver) for Alliance OneBank Rewards at the Marketing Excellence Awards 2013
  • “Excellence in Launch Marketing” (Merit) for Alliance BizSmart Online Banking at the Marketing Excellence Awards 2013
  • “Credit Card Initiative of the Year – Malaysia” at the Asian Banking & Finance Retail Banking Awards 2013
  • “Best Brand Loyalty Campaign – Alliance OneBank Rewards” by the Promotions Marketing Awards of Malaysia 2013
  • “Excellence in SME Banking” at the Financial Insights Innovation Awards 2012 by IDC Financial Insights
  • “Sahabat SME” by the SMI Association of Malaysia
  • “Best Use in Internet for Promotion Marketing” (Silver) for You:nique Card Campaign at the Promotion Marketing Awards of Asia “The Dragons of Asia”
  • “Best Product Launch or Relaunch” (Merit) for You:nique Card Campaign at the Promotion Marketing Awards of Asia “The Dragons of Asia”
  • “Best Small Budget Campaign” (Merit) for the “Mohd Khairuddin – Your Mum is Nagging You” You:nique Card Campaign at the Promotion Marketing Awards of Asia “The Dragons of Asia”
  • “SOA Vision for Enterprise Services” at the Enterprise & IT Architecture Global Excellence awards 2012
  • “Highest Payment Volume growth for Visa Platinum Card” at the VISA Malaysia Bank Awards 2012
  • “Malaysia’s 100 Leading Graduate Employers 2012 (76th Place)” by GTI Media, powered by trendence, Europe’s leading research institute
  • Malaysia’s Most Valuable Brands 2012 (23rd Place)
  • “Malaysia’s 100 Leading Graduate Employers 2012 (81st Place)” by GTI Media, powered by trendence, Europe’s leading research institute
  • “Mohd Khairuddin – Your Mum is Nagging You” (Silver) for You:nique Card Campaign at the Malaysia Effie Awards 2011
  • “Excellence in Business Model Innovation” for 2009 at The Asian Banker Excellence in Retail Financial Services International Awards
  • “Most Effective Card Marketing Programme” (Finalist) at MasterCard Hall of Fame 2010
  • “Malaysia’s 100 Leading Graduate Employers 2012 (86th Place)” by GTI Media, powered by trendence, Europe’s leading research institute
  • “Best Enterprise Transformation” at The Asian Banker IT Implementation Awards 2009
  • “Best Data & Analytics Project” at The Asian Banker IT Implementation Awards 2009
  • “Best New Card Launch/Relaunch” (Finalist) at MasterCard Hall of Fame 2009
  • “Most Innovative Card Marketing Programme” (Finalist) at MasterCard Hall of Fame 2009
Should you require further information on a certain product or service that interests you, visit any of our branches nationwide. You can also e-mail us your enquiries and feedback at info@alliancefg.com. We will be more than pleased to hear from you.

GTower